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I have a nagging feeling that I’m going to get trapped waiting for the COVID “after” times and miss out on what’s possible in the current times.

We have another year of COVID, right? If these vaccines pan out then they don’t get wide distribution until next August/September.

I know I’m not alone in this — people just trying to make do until things get better. …


A few years back, I wrote that Marketing is Your Moral Obligation as a pep talk to all the people I knew who had world class products paired with wall-flower-like promotion.

That was the first moment when I started focusing on coaching marketing mindsets, tactics, skills. I just want to see the best products succeed, especially when that “product” was a fellow coach.

And so when we expanded our publishing footprint here on Medium, I jumped at the chance to put together a marketing publication. Our friend and fellow coach, Niklas Göke, did heroic editorial work to get it launched and established. …


“Why would you be rational? You are the result of an imperfect, unplanned process of evolution, raised by a similarly imperfect family, inside an imperfect culture. To be rational would be a surprise. All we can really work toward is to be rational more often.”

That’s my quote and I’m sharing it here after seeing Paco Cantero use it in his procrastination article here.

In my Open Gates model I tried to get at the way belief gets in the way of seemingly simple behavioral changes. …

Coach Tony

Human potential busy body. Founded @coachdotme, @bttrHumans, @bttrMarketing. Helped @medium @calm. Current work focus: Habit Coach Certification.

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