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Human potential busy body. Founded @coachdotme, @bttrHumans, @bttrMarketing. Helped @medium @calm. Current work focus: Habit Coach Certification.

I’m not quite sure that I’m recommending this Youtube series, The Spirited Man, simply because I’m not sure I even understand it accurately.

But I am feeling it and thinking about it a lot. So check it out or not.

The series is by Casey Neistat’s brother Van. If you don’t know those names, that’s normal. Casey is a YouTube celebrity which is a kind of celebrity that gets massive traffic and yet often goes unknown to the general public. …


At work, we’ve been doing a lot of branding exercises for our products and those conversations have floundered a bit because I’d never really articulated the brand for the container that these products live in, i.e. my ownership.

Countless spiritual experts point to desire as the root of unhappiness. Find contentment in the present moment and you will be happy. They’re probably right.

And yet, I can’t help but wonder about accomplishments. What are we all capable of?

An example to compare those two approaches, what if instead of meditating to be calm, you meditated to be focused and forceful…


Continuing on a recent theme of looking at Medium through an economic lens, what types of high quality writing does Medium’s payment system support?

Well, there’s been a bit of a backlash by journalists who were occasionally being paid $1 per word or more and think of that rate as a respectable rate for professional writers. Backlash is maybe too strong, let’s just say disappointment that Medium’s economics do not currently support this rate. Eyeballing my own work, I think well-crafted pieces that are chosen for distribution across Medium can expect around $0.10 per word. …


More on the advice I’ve been giving Medium authors.

Write with a book in mind” and “Write articles that are subscription worthy.”

I don’t mean write the book on Medium. I mean write with an eye toward a book. That means test out ideas, share stories, research. But when you write here it still has to work as an article.

Here are some examples from my own writing.

As an author, I’m best known for this iPhone article with 2M views. It’s nearly as long as a book and triggered an editor from a major publishing house to reach out to me about turning it into a book.

But…


That’s basically the best sound bite that I gave when Sinem Günel interviewed me about how writers can succeed here on the platform. She runs a fantastic coaching group for Medium writers and I’m a big fan.

Here’s a longer version of my quote:

There’s this completely bogus media narrative that Medium pivots. And I feel like I’m the only person on the planet that thinks that Medium is completely and utterly predictable.

They made one pivot, three years ago, towards a subscription business. Literally everything they’ve done since then has been predictable.

Now that they have a subscription business…


Musing about a place where I struggle.

Paraphrased from Crossing the Chasm (one of the all time great marketing books):

A market is a group of people who both:[A] have similar needs.
[B] talk to each other.

Most people forget [B]. I don’t forget it, I just can’t stand to commit to it.

Among the products that I’m involved in, a positioning that works is the Coach.me services we offer to coaches. “We help coaches build their coaching business.”

It’s a clear goal and it targets a group of people who do talk to each other, coaches.

Similarly, nailing the “talk to each other” part, our…


Give the GTD concept of “next actions” even more power by writing “first actions”

Set of wooden blocks showing arrow pointing to target
Set of wooden blocks showing arrow pointing to target
Image credit: Dilok Klaisataporn

David Allen’s influential productivity book, Getting Things Done, i.e. GTD, advances the concept of writing your to-do lists as Next Actions. You can do even better than that, though, and if you do, you’ll practically obliterate procrastination.

I won’t come close to doing the GTD book justice, but the general gist of the Next Action concept is that how you write an item on your to-do list matters.

If you write something vague, like “change car tires,” you will invite your future self to procrastinate.

The way procrastination works is that later in your day, you’ll come to the “change…

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