I never post to my own site anymore. But that is a personal evaluation of cost/benefits.
Here’s how I see it.
I don’t have any mechanism to drive traffic to my own site. RSS readers are dead. My social media following isn’t that big. I’m not good at viral content.
So, the only reason I could think of to post to my own site would be to pursue an SEO plus popup call-to-action strategy. SEO works on Medium. But the calls to action aren’t as good.
I just think this SEO strategy is dead on arrival because I don’t have the time or energy to write SEO content on my own.
(My company, Coach.me, does have a user generated content SEO strategy with several hundred thousand pages of content generated through our Q&A content.)
Medium looks a lot more appealing to me strategically for two reasons:
- Medium triples the page views for everything I write. At least.
- Medium has a built in growth mechanism. I accumulate followers which makes my future posts even more popular.
And, most importantly, it just fits who I am. I like writing and I like people reading what I write. Writing for SEO feels like writing for some unknown algorithm.
But daily blogging is writing for a growing group of people who share my general world view. So I can go into weird places like Humble Americans for Math and Reason and get into really helpful discussions that make me smarter. I counted last month that I wrote 20 posts but responded to 58 responses.
My gut is that there’s something bigger to this Medium strategy too. That’s why I’m doing monthly retrospectives.