I’ll try to address how I get to those numbers of views in the summary. I don’t have a clear idea yet.

• My individual follower count is up 1600 people. But when I post something more personal, it can get as few as 150 views.
• Mostly I post to Better Humans, which is up to 71k followers. But I know that a dud in that publication can get as few as 400 views. So it’s not all about the collection.
• The Medium network can get huge, but only if the article already has traction. A recommend from Ev (the CEO here) can do nothing for an article with 5 recommends, but then send an article with 50 recommends up in to the 100s of recommends. But, I guess I should count him as a boon since he follows me.
• This is the second time that Flipboard flipped something into their big meta categories. You have to get picked up by one of the smaller boards first. I wish I new the dynamics because I would be sending those folks tons of love.
• I do try to get our coaches to recommend and that’s always good for 5–10. I think that gets things over the hump. Medium really has an accelerating growth curve (which is healthy).
• I try posting to Reddit sometimes — but it’s hit or miss.
• I tweet — but I know for a fact that my tweets don’t do anything more than 20–30 views. They’re easy to measure because they’re always the first traffic.
• There’s something that I believe, that’s also hard to measure, which is that regular writing matters more than viral hits. I’m in people’s feed every day. I think they like that.
• Last, the title. Man, the title means so much. A “How to become <something people want> by doing <something plausible” title does at least 5x better than a generic or vague title.