I’m actually working from a pretty different hypothesis.
I think authentic blogging died out with the combo disappearance of trackbacks and rise of content marketing.
So, yeah, as you say, people are overwhelmed with a feed full of trash because everyone and their brother is doing content marketing.
But it used to be that blogging was very intimate, and there was a much stronger concept of link love. That phrase means that another blogger was talking about you. And you’d know about it because their blog would ping your blog through the trackback mechanism (you might already know about this — but most people now don’t).
The trackback mechanism was basically just distributed at-messages.
And I think that Medium is big enough that link love will come back. They have a large network and an effective at-messaging system.
Plus, and there might be some debate about this, Medium’s response system seems to have solved a lot of the worst problems with commenting systems. The Medium interface is so beautiful that people take their responses just a little bit more seriously. The responses I get are thoughtful and interesting, and most importantly, they often make the original post better. (cc: Ev Williams for just this paragraph)
All of that adds up to a platform that’s ripe for a comeback: authentic daily blogs that are almost journal like.
I really don’t know of anyone who still does that except for maybe Fred Wilson.
But I do know that the daily blogging format is still alive and well in video. Casey Neistat is one example.
So, as I think about it right now, I’ve got a pretty high information density in my current blogging. But you could also say that I’m journaling about my day-to-day work and every four weeks I throw in a meta post about the writing process.
Down the road, I’m hopeful that it will get more conversational and we can all have a conversation together about what it means to live well.