Just to be clear, the rational cohort is not actually rational. They’re just people who subscribe to a rational worldview. This cohort always places too strong of an emphasis on their own rationality and incorrectly skips over their own humanity. They absolutely do belong in #4 as they are a targetable audience. For example, I interpret Will Pate’s piece as a marketing story aimed at them.

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Human potential busy body. Founded @coachdotme, @bttrHumans, @bttrMarketing. Helped @medium @calm. Current work focus: Habit Coach Certification.

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