Prediction Prior to <Insert App> Trying to Charge You

Just going to put this here and pull it out at some future date.

  • The app gave you more followers than you brought it users.
  • And, you got value out of using the app, even though the app hasn’t yet gotten any value back from you.
  • You’ve used the app for months (years) without paying for it.
  • The app actually cost a lot of money (millions of dollars) to build, run and host.
  • The people who made the decision to spend that money were rich.
  • But the money these rich people were spending was coming from charities and pensions. Think Carnegie Foundation or Teacher’s Fund.
  • So far, the app has made very little money. Less than 10% of what it has spent.
  • The app has a choice. Sell your data or sell you services. (Or shut down)
  • You would complain less if the app sold your data — that could be ads, data to advertisers, preferred placement to other users.
  • The app will choose to charge you instead.
  • You will claim that the app has betrayed you.
  • If I see this, I will send you this post. What did you think? Some Teacher’s retirement fund was going to pay for your toy forever?

I wish more services charged. Charging money is real. It means the company finally knows who the customers are. It means the customer is the boss (not the advertiser). It means you’ll get a better product. Sure, there are some people who can’t afford to pay — these people can be given free accounts.

And there are more people that can afford to pay but don’t want to — why do these people matter? Obviously, these non-payers matter as fellow humans. But they aren’t customers. And so in the context of <Insert App> they don’t matter.

Human potential busy body. Founded @coachdotme, @bttrHumans, @bttrMarketing. Helped @medium @calm. Current work focus: Habit Coach Certification.

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