Reinventing the wheel on Medium is funny because giving credit actually helps credibility. My work is BJ Fogg + Daniel Kahneman + Carol Dweck.

And of course, BJ Fogg’s work is an applied version of research from dozens of psychologists.

Sometimes I wonder if people just forget where they heard something first, so when the idea comes up again it feels like it originated within themselves.

Otherwise, it’s so easy to give credit while adding your own twist.