This is the second article that I produced for Medium Membership.

Similar to the first — I wanted completeness and an author who had worked with enough people on productivity to know what advice actually made a difference in your life.

The result, this article on being faster in Chrome, is 100% going to make you more efficient. And in one common case, it’s going to save you from pulling your hair out.

For the early articles, and maybe all of them even, I’m going to try leaving a few notes to put the article in perspective. After all, I chose this article for a reason. If you just want to change your life then just read the article.

Otherwise, here’s some perspective.

Blogs have a long history of “tools for productivity” writing. I believe productivity was one of original premier genres of blog content.

And… I heard an illustrative story about one of the most popular of these productivity bloggers. He got so popular that he was awarded a book contract.

Before really digging into the writing, this author thought it would be more efficient to dig into available tools to make writing more efficient. This is exactly the type of trap I would fall into. Writing is hard. Playing with productivity toys is fun.

This testing phase went on for a long time. Too long.

Eventually the publisher got fed up and canceled the contract. The productivity author failed to be productive enough to write the productivity book. If that can happen to him, then it can happen to me, and I assume it can happen to you.

So, as I pick personal development articles, I want to find the right balance of tools articles. Today’s article is that balance — Chrome is the most commonly used tool for many of us. You absolutely should spend an hour once per month optimizing your tools.

But tools should be balanced out with other things. That balance is, I think, going to be the theme of my notes as I comment on the Membership personal development writing.

There are one-weird-trick or life-hack style changes that work in personal development. Probably all of them work. But I’m going to take this publication in the opposite direction.

Rather than answering “What’s the least you can do,” I want to answer “What is everything you can do?”

As I’ve worked with more and more people — millions now through — I’ve noticed that short-cuts are never sufficient.

The reason short-cuts aren’t sufficient is because people’s ambitions know no bounds.

So, to address real ambition, you have to tackle multiple layers. Call it Full Stack.

Today’s article tackles the tools layer of that stack. And I’m sure we’re going to cover other layers of the productivity stack — after all, how important is it to be fast in Chrome if you’re working on the wrong thing?

And just to add a little bit more — I do try these articles myself.

I added three search shortcuts: a for Amazon, m for Medium and t for

I used the vertical separator hack and then renamed and reorganized my bookmarks.

And I installed Lazurus — this is the one that I think is going to save me from pulling my hair out. I hate losing text that I’ve typed into a form.


Human potential busy body. Founded @coachdotme, @bttrHumans, @bttrMarketing. Helped @medium @calm. Current work focus: Habit Coach Certification.

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