> Ultimately, we write stories to be read

100% no. If a person reads and isn't satisfied then that is a failure. The idea of clickbait doesn't just include the title. It goes on to the intro to create some open loop or promise. There are a lot of articles like that that have high click rates and high read rates but end up leaving the reader completely unsatisfied. Our subscribers want our recommendations and incentives to do better than that and that's why we are doing what we are doing.