Why this article?

This is one of the personal development articles for Medium Members. I’m the person who’s been recruiting authors to write these — and what I want to reinforce with each post is that there’s a bigger picture to these articles as a collection.

Jason has written a perfect example here of something I’ve been asking for from all our authors: demonstrate applied experience.

In personal development, people don’t read articles for curiosity. They don’t care about news or gossip. Readers care about whether you can change their life.

So, the author needs to know that the reader is actually going to attempt to follow the advice in the article. That means all of the advice has to be possible to follow and then, if someone follows it, there needs to be a benefit at the end.

Theory fails all the time. We’re going to have a piece coming out shortly about the 36% of psychology papers that are failing to replicate. I just think it’s a complete betrayal of the reader to present advice that hasn’t been tested.

So, Jason is writing about a challenge that many of us have. We tinker with projects but never push all the way through to launch. There are a lot of trite theoretical ways to get past this. But, Jason actually took that advice and tested it. First on himself. And then on three cohorts of collaborators.

Human potential busy body. Founded @coachdotme, @bttrHumans, @bttrMarketing. Helped @medium @calm. Current work focus: Habit Coach Certification.

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