Yes, that’s Medium’s Letter feature. We send out a weekly one to subscribers highlighting recent articles. Since you called it click bait I’m assuming you saw it in a context that seemed “bait-and-switch.” Is that right?
So is the issue that you subscribed when we were a free publication and now when you get a letter you’re being shown a paid article (which most people probably could read unless they are up against their 3-article limit)?
If so, that is bait and switch-ish. We switched how we were making money from ads to subscription.
My takeaway is to monitor how people feel about these letters. Could yours be to either unsubscribe from Better Humans if you don’t feel like our articles are valuable to you, or subscribe to Members?