You sound upset and I’m sorry to hear that. I’m guessing a bit on why — but I take it that you found this Medium letter to be a betrayal of your expectation of an ideas-only platform?

It’s impossible to disagree with your feeling of sadness — if that’s how you feel I accept that.

But I don’t agree with the sentiment that marketing is bad for Medium.

Before I go there, I assume you think that this letter is marketing. No one associated with this publication made any money on this letter. Does that mean it’s not marketing? Or, because it has the intent of promoting the publication it is marketing?

Regardless, I’m pro marketing on Medium if it funds more and better ideas. Better Humans published 33 articles last month that were read by 161k people. All of the authors are professionals who consider publishing to be part of their business as it does generate both business and credibility.

I can’t go back in time and fix your expectations, but I can set them going forward which is that Better Humans exists to promote solutions for people who want to improve their lives.

A number of those solutions are free — 95% of what gets published here is advice that people could adopt on their own.

However, I would not hesitate for a second to promote a paid service or tool that I believed in, for example my own company Coach.me or the tool in this letter Pavlok.

Written by

Human potential busy body. Founded @coachdotme, @bttrHumans, @bttrMarketing. Helped @medium @calm. Current work focus: Habit Coach Certification.

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